What does that mean?

 Cool = If you don't want a cool bike, then go buy one at K-Mart,

  Hard = All of my bikes are tig welded and I use only quality (Shemano) parts. These bikes are built to be ridden,"no trailer queens here".

  Fast = "If the gearing isn't right, your riding nowhere but down hill."  I gear all my bikes so you can keep riding anywhere you choose to go.